Listen now | Have you ever been instantly drawn to something just because it was free? That simple word can spark excitement and make you click “add to cart” without a second thought. If you’re wondering why that happens and how it can boost your Shopify store’s sales, you’re in the right place. By reading this article, you’ll learn how “free” incentives play with our buying decisions, which kinds of incentives work best, and how to measure your results. Ready to get started? Let’s go!